What is a good profit margin on a fix-and-flip?

Most active flippers target $25,000 to $50,000 net profit per deal, representing 15 to 25% ROI on an all-in basis. Deals returning less than 15% ROI often don't justify the risk and effort. Home runs (30%+ ROI) happen, especially on deeply discounted wholesale buys, but shouldn't be the baseline expectation.

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